Article Link: http://exchangepress.com/article/niche-marketing/5016030/
When I was a young girl growing up on a Midwest farm, branding meant the yearly task of burning our farm’s symbol into the hides of our cattle with a branding iron. Though lots of other farmers had cattle, no other farm had a symbol exactly like ours, and every animal that displayed our brand could be identified as one of our herd.Branding in the early care and education marketplace is very similar to branding on the farm. It refers to the specific image your company develops and promotes to make your services unique, recognizable, and memorable in the minds of your prospects and customers.
In The 22 Immutable Laws of Branding, authors Al and Laura Reis, say, “A successful branding program is based on the concept of singularity. It creates in the mind of the prospect the perception that there is no product on the market quite like your product.” In the giant
soft drink industry, there is only one “Uncola” �" 7-UP™. “You’re in good hands” with only one insurance company �" Allstate.®
The more saturated with competitors an industry, or even your individual marketplace becomes, the more important branding becomes. In a saturated market, it is difficult ...